Is the Trend really your friend in Business? 0

Is the Trend really your friend in Business?

To succeed in business, you must offer what your customer’s want at a price they are willing to pay.  It’s one of those intersection things; you make the sale at the intersection of their need and your solution.  And to stay in business for more than three years, you must understand what your customers will want. One way to do this is to monitor trends.

The trick in any business is to know which tend to monitor. For instance, tonight is the Super Bowl, a contest between the Patriots and the New York Giants. Checking Twitter for today’s trends reveals the New York trends are #SuperBowl and Happy Super Bowl Sunday, while http://whatthetrend.com/top10  reports that in the past 17 hours and 55 minutes, #10thingsaboutmyself has been the Top Twitter Trend.

By knowing your market, you can focus on the trends that will impact your customers. Living just outside of New York City, my focus today is the same as millions of my fellow Gotham area neighbors. You can see it in their dress as they shop for the parties they are throwing. You can hear it in their voices as they walk through the mall and stand in the checkout lines. In fact, after 10 hours of listening to conversations of shoppers yesterday, I didn’t hear one person talking about themselves, except in the context of the Super Bowl.

So, if you’re a global concern, you focus will be different. If your market is New York, this week has been about one topic. The trend can be your friend if you follow the right one.