Managers, Do You Work With Heroes? 2

I was traveling on the New Jersey Turnpike yesterday afternoon. I had gotten on at exit 7A and was heading south to exit 6 to take the Pennsylvania Turnpike west to Route 81. The view on the turnpike in South Jersey is decidedly different from the urban, industrial view many associate with “the turnpike”. Through the trees you can see homes, shopping centers, even the occasional pond or stream. But what caught my eye on this trip was a large sign in front of a building.

It said:

HERO’S WORK HERE

The sign belongs to a company that specializes in Forklift, Construction equipment, Crane, Standby Power, and Material Handling Sales Servicing the Mid-Atlantic. If I were ever in the market for any of those services, I would give my business to a company that felt that way about their employees.

I was still thinking about the sign minutes later as I was forced to slow down due to the heavy volume of traffic ( 4th of July vacationers heading home?). I flashed back to when I owned Strawcastle Snax, a vending company in Williamsburg, Virginia. I had the good fortune of landing the vending machine account for the Anheuser-Busch Brewery. My machines were in the employee lounge, so I entered through the employee door on the side of the Brewery.

Over the door, in large bold letters was this sign:

THROUGH THESE DOORS PASS THE WORLD”S BEST BREW TEAM

Ok, it’s been over 20 years since I’ve seen the sign. The sign may have said “Greatest”. But the point is the same. Management considered their employees to be a very valuable asset. While servicing the account, I remember asking employees about the sign and how they were treated. They confirmed that the sentiment was real, just like the beer foam that washed across the production floor when they bottled Budweiser.

As a consumer, I would want to do business with companies that had this type of attitude towards employees. As a manager, there are so many advantages to this type of philosophy. Besides the obvious “golden rule” ideas, there are productivity gains from creating a work environment where employees feel valued.

Managers, I encourage you to look at how you view your employees. If you don’t work with “Heroes”, then you may have some work to do.