Three job seeker truths you may not want to hear 0

Pick-MeTradition has it that getting a job is about “me getting a job.” The fact that it involves an employer, someone who will give me a job, is secondary.

Here are three truths you must understand or you will not land the job:

  1. It’s not about you – In reality, the job search is about solving the problem an employer has. It doesn’t matter that you want the job, it matters if they want you. Qualified is different from desirable. The employer must see you as part of their team, as one of them. Unless you understand the culture, they will not see you fitting in.
  2. You are saying too much – Listing job titles and descriptions is a sure way to land your resume in the circular file cabinet. Starting with a career objective statement will produce yawns. Responsible for, duties included and managed… fill the page without saying anything to capture the imagination of the reader.
  3. You are not saying enough - Not having an attention grabbing, brand/value proposition at the top of your resume gives no reason to go on. Not giving specific, measurable examples of success leave the reader wondering what you actually do. Not knowing the employers needs and not tying the solution to you makes the interviewer say “next.”

Job search success today is more than “spray and pray.” Getting the right information with the right specifics to the right people can take weeks or months off a job search. Simply addressing these three truths will set you apart from the cookie cutter, on-line free resume template crowd.

Not facing these truths will make it hard to hear “you’re hired.”

Can you create a Brand in only four words ? Charlie did. 0

Joel Quass, Professional Speaker and Author talks about Branding

Traveling north or south near Saluda on Route 17 in rural Virginia, you can’t miss the sign in the yard. Measuring a generous eight feet tall by 20 feet long, a white plywood background with blue 3-d lettering, it’s just four words:  Charlie Carter Cleans Chimneys.

As a former chimney sweep I have kept track of Charlie over the years. Charlie’s sign has been in his front yard (you’ve got to love the local zoning laws) for over 30 years. Charlie Carter was a brand before branding was cool. There is no phone number. Everything you need is there. At 55 mph (you can’t really go faster in front of his house because the road makes a sweeping bend as you pass the driveway) you know who he is and what he does.

Curious if Charlie has kept up with the times, I Goggled “Charlie Carter Cleans Chimneys.” Guess what I found?

  1. Charlie Carter Cleans Chimneys | Saluda, VA 23149 | Angies List

www.angieslist.com › Local Reviews › Saluda

Reviews you can trust on Charlie Carter Cleans Chimneys from Angie’s List members | 12180 Tidewater Trl Saluda, VA.

 

  1. Charlie Carter Cleans Chimneys, Saluda, VA – Manta

www.manta.com/c/mm60wbd/charlie-carter-cleans-chimneys

12180 Tidewater Trail, Saluda, VA, 23149-2539. Phone: (804) 435-3600. Category:Chimney Builders & Repairers. View detailed profile, contacts, maps, reports 

 

Charlie comes up as 1 – 10 on the first page. All with just four words.

Think about what you can do for your company in four words. Is your marketing this precise? Is your business this focused? Most people cannot describe what they do in four minutes, yet Charlie has done it in four words.

The same holds true in a job search. Can you share your Brand, your Value Statement (the answer to why should I hire you) in the equivalent of six tweets or less? Six 140 character sentences is about the length of an elevator pitch. If you can’t get someone’s attention during the elevator ride up, you should stay in the lobby.

Charlie has inspired me to once examine my brand, to challenge myself to say more with less. I encourage you to do the same. It has certainly paid off for Charlie.