Corporate Responsibility: Companies That Give Back and Make More (Guest Post) 0

illustration of many color handsCorporations take social and environmental responsibility by giving back to their communities and practicing sustainable and ethical modes of business. Is your company interested in getting involved? One of the best ways to give birth to a successful foundation, non-profit partnership or philanthropic campaign is to find a corporate role model. Find a great company with a similar brand, culture and goals and see what works for them.

The type of business you’re in and the type of product you create will vary the type of charity you involve yourself with. See how some of the world’s most successful corporations are changing the world, and find what inspires you. Depending on the way your business is financially run, research what type of tax exemptions each charity type is applicable for and meet with different financial institutions to learn about your options. For example, the Plum card at American Expressgives you access to a recommendation engine that will help you find a non-profit addressing a concern that you care about.

Saving the Arts

The Hard Rock Cafe expanded its philanthropic help from music and the arts to humanitarian and environmental efforts; for over four decades it’s been looking for ways to help change the world. From its Local Ambassador Program that directly works in local communities on a daily basis to their Signature Series T-shirt line where artists create custom artwork on T’s and profits are donated to a good cause. Working with dozens of partners for their efforts.

Education

For a decade, BetterWorldBooks.com has been built on on social responsibility, selling books, donating books and funding literacy projects around the globe with the belief that education and books are basic human rights. For every book sold on the site, a book is donated. According to their website, they have converted more than 58 million books into over $10.4 million in funding for literacy and education (and) diverted more than 40,000 tons of books from landfills. This September, Sonic opted to make a difference in the amount of personal money teachers put into their classroom with the Limeades for Learning program. Participants voted on selected classroom projects and at the end of the campaign half a million dollars was awarded to 1,457 teachers around the nation.

Philanthropy

The vegan elf-like hybrid slipper shoes, known as TOMS, set an example that many apparel companies followed. Starting in 2006, TOMS set out with the idea of making products with little environmental impact and large social impacts on communities. It uses animal-free products, down to the ink, and 80 percent recycled boxes, store-front sustainable day-to-day functions, and company employees and employers believe in fair and ethical business practices within their supply chain, according to the Toms.com website.

Disaster Relief

In the wake of recent natural disasters, many companies stepped up to help. Tide’s Loads of Hope program brings mobile laundromats to devastated areas. One of their biggest breakthrough projects was the effort put forth post hurricane Katrina in 2005.

Cancer

Many companies have helped raise money for breast cancer research, since 1996 Lee jeans has spread breast cancer awareness with Lee National Denim Day. Where participating businesses donate $5 per employee wearing jeans to work. Over the years over $80 million has been donated to the Susan G. Komen Breast Cancer Foundation. Beauty company L’Oreal Paris has donated over $18 million to Ovarian Cancer Research with its Color of Hope cosmetics collection,with the goal to improve survival rate and help find a cure.

Going Green

Producing environmentally conscious products in a sustainable way is becoming more standard than fashion. Burt’s Bees makes eco-living easy with its affordable lines of eco-friendly bath and beauty products sold at most retail stores like grocery stores and Target.

The Alcoa Foundation, established by the global provider of aluminum, is one of the largest corporate foundations in the nation. Working for over half of a century and grossing hundreds of millions of dollars for nonprofit organizations supporting the environment and education.

Thanks to Guest Blogger Alex Davis

QA specialist for a PR company by day and a freelance blogger by night, Alex loves having online discussions with business analysts and offering his company the quality it needs to grow.