LinkedIn

Now, more than ever, you need focus 2

focus, Linked in Summary

Where will you focus in 2013?

This morning I updated my Summary Information on LinkedIn. Why? Because my focus this year is more targeted than last year. Going over my written goals for 2012, I realized that I hadn’t been specific enough. I hadn’t really drilled down, to understand what I wanted to accomplish.

To put it in interviewing terms, when asked about my customer service skills,  I had said “I’m a people person”.  Well my dog is a people person, but you wouldn’t hire my dog to give a keynote presentation.

A focused response to the question about customer service would be my relating the story of when I was a Store Manager for Best Products in Hopewell Virginia. It was 8PM on Christmas Eve when I got a phone call from a customer who had bought a ride-on car for his 8-year-old son. The father was putting the car together after his son went to bed when he found the battery for the car was missing from the package. The father had called me to ask what I was going to do about it?

I told the man I would meet him at the store. I called my Assistant Manager, just in case it was a set-up (it wasn’t) and I drove to the store. We found the battery he was missing and his 8 year-old son’s Christmas was saved. Now that’s a targeted response to the question of customer service skills.

In reading my Summary statement on LinkedIn, I realized that I was talking as a “people person”, without clear focus. This caused me to think more precisely about the specific, measurable goals I have for 2013. Then I took that focused information and re-wrote my Summary statement. Now, my Summary more closely reflects my focus, my goals for 2013.

While the year is still young, I encourage you to focus.

Start by reviewing your LinkedIn Summary statement.

Is it focused? Is the information current? Does it really identify your value?

While you are on LinkedIn, take a moment and  Customize your public profile URL . It only takes a moment to get rid of all of those letters and numbers behind your name.

If you really focus, 2013 will be your best year yet. I, for one, can’t wait!

Where did everybody go? 5

Labor Day Holiday

The last week of “summer” is usually marked by a lack of productivity. As the Labor Day sales ads hit the airwaves, people who have not taken a vacation jump ship and head for the beach.  Many have already taken this week off, knowing that their plates will be full after Labor Day.

There are many signs that this week is not about work. On a Macro-scale, volume on the NYSE drops significantly. This year is no exception. On a micro-scale, many of my Facebook friends are posting vacation pictures. Re-tweets to my Twitter posts are down this week. On LinkedIn, there are very few new connection updates being posted. Traffic to my blog is down for the first time this year.

I have not joined the ranks of the vacationers yet. But I hear the weekend calling and I will soon yield to its call. If you don’t hear from me until Tuesday, you will know why.

Enjoy the holiday!

Five Ways To Bring Your Job Search Into Focus 4

Is Your Job Search In Focus?

Yesterday I had an eye exam. I was left alone by the nurse and  I was looking at all of the equipment. I realized that together these were tools to help my Doctor understand clearly what was going on with my eyes, helping him bring my vision into focus.

As he was very busy, I had a few minutes to ponder how job seekers could bring their search into focus. Before he came into the examining room, I came up with five:

  1. Know What Your Greatest Strengths Are – If you really understand what you do best, you can match that to specific job postings, not wasting your time “spraying and praying”.
  2. Include Key Words on Your Resume – If you are applying online and you are not doing this, you are probably wondering why you haven’t heard from anyone. LinkedIn offers help with Key Words. Click on Your Profile, go into “more” and you will see Skills and Expertise. Enter key words from the job posting and you will see additional ideas
  3. Do Your Homework – If you need to ask the interviewer “what they do”, you are wasting their time. Set up Google alerts for every company you are considering. Search the companies websites for interesting facts. Read up on regulations that may affect the industry.
  4. Practice – The more you practice interviewing, the more comfortable you will be. Enlist a friend or family member and conduct mock interviews. Or put sample questions on cards, stand in front of a mirror and practice answering them,
  5. Stay The Course – It’s easy to get very excited when the phone rings. Landing an interview could mean you are one meeting away from a job. But you need to treat your job search as an on-going process. Your focus needs to be on the big picture, which means continuing to research companies, continuing to send out resumes and continuing to follow up on applications you have submitted.

My Doctor, when he finally got to see me, corrected my vision and brought things into focus. You can bring  your job search into focus by doing these five things.