Create Your Own Mardi Gras Tradition 0

Fat Tuesday Parade
Fat Tuesday Parade

The reporter said yesterday that the annual Mardi Gras Celebration in New Orleans generates over 500 million dollars in revenue for the local economy. What if you could create your own Mardi Gras event for your business? Create world-wide recognition of the event just by saying the name? Have people the world over mark your event on their calendars, search on-line for details and ultimately be at your event, just so they could say they were there? What impact would that have on your business, your non-profit, your town, city or state?

Now I can already hear the nay-sayers going “I’ll never be able to create global excitement like Mardi Gras”. And maybe your ad budget isn’t in the millions and maybe you don’t have hundreds of years of history (The starting date of festivities in New Orleans is unknown. An account from 1743 notes that the custom of Carnival balls was already established. Processions and wearing of masks in the streets on Mardi Gras took place. Thank you Wikipedia.)  To create your own Mardi Gras, you need three things.

1. Tradition -There are great traditions that generate income. My town of Lakewood, New Jersey holds a concert in the band shell on the 4th of July followed by fireworks from a barge on the lake. Hundreds of merchants and enterprising entrepreneurs benefit from the annual event. One of the keys to creating your own Mardi Gras in consistency. I have been in New Jersey 21 years and the town was holding this event at least 25 years before I got here.

2. Size – It must be big enough based on your situation to inspire people to action; The largest state fair east of the Rockies, the largest collection of antique cars ever assembled in Detroit, or Uncle Buster’s Annual Special Soup Cellar Collection Event, Main Street, USA

3. Economic benefit – You must decide on your ROI. How will you measure success? (  In 1833 Bernard Xavier de Marigny de Mandeville, a rich plantation owner of French descent, raised money to fund an official Mardi Gras celebration. Again, thank you Wikipedia) If your event generates sales, new customers or adds to your Brand, you may have a winner

So as you decide what to wear (or not to wear) for today’s  Mardi Gras Parade, spend a few minutes thinking about how you can start or build on something you do. How can you create an annual tradition that will create excitement, generate revenue and create a loyal following? When it becomes big enough,  they may write about it in Wikipedia.