survey

“Not in this economy!” That’s not why I buy 7

I was speaking with a vendor who services many supermarkets. He was talking about how his sales have changed since 2008. As the subject of advertising came up, I asked him how effective  POP (point of sale) signage is in this economy. It seemed to me that this would be a great way for people to see the value in an item as they were making their selection.

My friend had a different view.  He said:

“People aren’t buying POP ads anymore; not in this economy. People are shopping with a calculator.”

An informal poll among two or three shoppers in the aisle did not reveal any evidence either way, so I thought I would put the question to you, my readers. Please take a moment and let me know your thoughts. Not that I am competitive, but I can’t wait to see who is right.

Dear Sir or Madam 2

Dear Sir or Madam:
I thought this greeting was out of style, but I received a LinkedIn message from a prominent Internet Marketer yesterday and it began:

ATTN: Calling All Company/Business Owners

Dear Sir/Madam;

If you are interested in:

I began to wonder if people still use this generic greeting on a resume cover letter? I’ve created a poll to answer the question Would you ever use this salutation for a resume cover letter?
Let me know your thoughts