Tiger Woods

Four lessons any manager can learn from the Masters Golf Tournament – Part 1 1

2012 Masters Tournament

Some people actually yawn when the subject of golf comes up. I was a caddy at age 11 and began playing at age 12, so I am not one of those people. In high school, I was the guy out at daybreak, carrying my clubs and playing up to 54 holes before they would kick me off the Newport News Deer Run Municipal Golf Course well after dark. I have learned many lessons from golf over the years. Most involve humility.

Even if you are not a golfer,  there are four great lessons any manager can take away from a major golf tournament:

  1. Preparation-  for any major event this is the key to success
  2. “Drive for Show” – getting  recognition as an expert
  3. “Putt for Dough” – If you can’t close the deal…
  4. “Amen Corner “ – There’s always that one moment…

Today I will address Preparation. Right now there are 96 golfers competing for the coveted green jacket. Some of the contenders include household names like Tiger Woods, Tom Watson and Phil Mickleson. There are a dozen ways to get an invitation, but the top four are:

  • Win a Masters
  • Win a US Open
  • Win the British Open or PGA Championship
  • Be an Amateur champion

Preparing to win the Masters means you are already a winner. It is the best of the best. As a manager, your take-away from this is simple. Success begets success.  Prove your abilities and you will be recognized. Yet some managers don’t get it.

I have seen many potentially winning managers settle for mediocrity because they weren’t going to do the job until they were paid for it. They miss the fact that managers being promoted are the ones already doing their bosses job. So when their experience met opportunity, they passed up the chance to compete at a higher level.

The lead at Augusta has changed several times since the first golfers teed off at 7:50AM this morning.  It will be late Sunday night, after the field is narrowed, that the final victor will emerge. I look forward to the competition and what I will learn from the golfers.

Join me over the next four days, even if you are not a golfer. By Sunday night, you just might be a better manager. And as always, I welcome you comments.

Tiger Woods wins PGA Event after 923 day drought – Can your business bounce back from a major set-back? 0

923 days later, back in business

As you can see from his website, Tiger Woods is a business. Like all businesses, his customers make him successful. On a fateful night in November, several years ago, he lost the trust of many of his customers (fans). Then there was the famous news conference and the rehab. His business lost sponsors. For those first few months it seemed like Tiger Woods as a business was over.

Yesterday all the newscasters could talk about was the new Tiger. One pointed out that many golfers have an initial burst of success, followed by a plateau, followed by a second wave of success in the sport.  Tiger’s initial burst of success included winning 71 PGA tournaments and the Arnold Palmer six times. His win yesterday is what is surely the first of many more as Tiger Woods continues to take the steps needed to once again be successful on the golf course.

As I watched Tiger play the final holes yesterday, my mind shot to the chapter in Peter Shankman’s book, Customer Service – New Rules for a Social Media World. In chapter five Peter talks about Stopping Small Problems From Becoming Big Problems.  On February 19, 2010, one of the headlines was “Will Tiger Woods quit golf for good?” That same day Tiger held a Press Conference. “People learned more about Tiger in the past 15 minutes” than they have through his whole career, said Geek Factory CEO Peter Shankman on Fox News.

After the news conference, Religion reporter Cathy Lynn Grossman outlined her thoughts on how Tiger could recover from this; Admit your wrongs, take responsibility for them, express your regrets to all who were harmed, and spell out your path to return to integrity and righteousness.

No one likes to think that something bad will happen to their business, but not having a plan on how to handle set-backs is bad. By thinking ahead about the unthinkable, you  may be able to minimize the damage, keep your customers and even turn them into raving fans in the end.

So it’s on to Augusta as the new Tiger continues to reinvent himself, both on and off the golf course.