Trends

After you do what everyone else is doing – try this to land a job 1

 

What Associations have you researched?

So you have subscribed to the weekend edition of the NY Times, you are reading the job listings on jobs boards and you went to a job fair. You have contacted Aunt Millie who knows a guy who knows a guy at a company you want to work for. Your resume is out there and you’re sitting pretty waiting for the offers to roll in.

If this strategy isn’t producing the desired results yet, you may want to include this in your  job search tool bag. Do some research on Associations and trade groups relevant to your industry, or the industry you hope to break into. These publications can  help in your job search. Many companies advertise in industry publications to attract talent that is already skilled in the field.

You can also use these industry publications to network. By scanning each issue, you can quickly see who is being recognized for their work, who has landed a new position and even who is retiring. This sets up a great reason to contact these people. You might send: a personal note from you congratulating someone on a promotion, a note recognizing the value of the research someone published or a card thanking someone for their years of service. Done the right way, you have created a personal connection. This would not be the time to discuss you and your job prospects. It needs to be about them.  A follow-up down the road can begin a more specific conversation.

For my jobs board One Stop Jobs Online I belong to the International Association of Employment Websites. One of the resources offered is a Directory of Associations by category. This would be a good place to start if you are not currently researching Associations  in your job search.

Another benefit of Associations is to  see what is going on in your industry. This gives you great talking points when you interview.

So do the traditional job search activities and then look for the not so obvious. It may be the lead that lands you in your new hire orientation!

 

“Not in this economy!” That’s not why I buy 7

I was speaking with a vendor who services many supermarkets. He was talking about how his sales have changed since 2008. As the subject of advertising came up, I asked him how effective  POP (point of sale) signage is in this economy. It seemed to me that this would be a great way for people to see the value in an item as they were making their selection.

My friend had a different view.  He said:

“People aren’t buying POP ads anymore; not in this economy. People are shopping with a calculator.”

An informal poll among two or three shoppers in the aisle did not reveal any evidence either way, so I thought I would put the question to you, my readers. Please take a moment and let me know your thoughts. Not that I am competitive, but I can’t wait to see who is right.

Create Your Own Mardi Gras Tradition 0

Fat Tuesday Parade
Fat Tuesday Parade

The reporter said yesterday that the annual Mardi Gras Celebration in New Orleans generates over 500 million dollars in revenue for the local economy. What if you could create your own Mardi Gras event for your business? Create world-wide recognition of the event just by saying the name? Have people the world over mark your event on their calendars, search on-line for details and ultimately be at your event, just so they could say they were there? What impact would that have on your business, your non-profit, your town, city or state?

Now I can already hear the nay-sayers going “I’ll never be able to create global excitement like Mardi Gras”. And maybe your ad budget isn’t in the millions and maybe you don’t have hundreds of years of history (The starting date of festivities in New Orleans is unknown. An account from 1743 notes that the custom of Carnival balls was already established. Processions and wearing of masks in the streets on Mardi Gras took place. Thank you Wikipedia.)  To create your own Mardi Gras, you need three things.

1. Tradition -There are great traditions that generate income. My town of Lakewood, New Jersey holds a concert in the band shell on the 4th of July followed by fireworks from a barge on the lake. Hundreds of merchants and enterprising entrepreneurs benefit from the annual event. One of the keys to creating your own Mardi Gras in consistency. I have been in New Jersey 21 years and the town was holding this event at least 25 years before I got here.

2. Size – It must be big enough based on your situation to inspire people to action; The largest state fair east of the Rockies, the largest collection of antique cars ever assembled in Detroit, or Uncle Buster’s Annual Special Soup Cellar Collection Event, Main Street, USA

3. Economic benefit – You must decide on your ROI. How will you measure success? (  In 1833 Bernard Xavier de Marigny de Mandeville, a rich plantation owner of French descent, raised money to fund an official Mardi Gras celebration. Again, thank you Wikipedia) If your event generates sales, new customers or adds to your Brand, you may have a winner

So as you decide what to wear (or not to wear) for today’s  Mardi Gras Parade, spend a few minutes thinking about how you can start or build on something you do. How can you create an annual tradition that will create excitement, generate revenue and create a loyal following? When it becomes big enough,  they may write about it in Wikipedia.

Is the Trend really your friend in Business? 0

Is the Trend really your friend in Business?

To succeed in business, you must offer what your customer’s want at a price they are willing to pay.  It’s one of those intersection things; you make the sale at the intersection of their need and your solution.  And to stay in business for more than three years, you must understand what your customers will want. One way to do this is to monitor trends.

The trick in any business is to know which tend to monitor. For instance, tonight is the Super Bowl, a contest between the Patriots and the New York Giants. Checking Twitter for today’s trends reveals the New York trends are #SuperBowl and Happy Super Bowl Sunday, while http://whatthetrend.com/top10  reports that in the past 17 hours and 55 minutes, #10thingsaboutmyself has been the Top Twitter Trend.

By knowing your market, you can focus on the trends that will impact your customers. Living just outside of New York City, my focus today is the same as millions of my fellow Gotham area neighbors. You can see it in their dress as they shop for the parties they are throwing. You can hear it in their voices as they walk through the mall and stand in the checkout lines. In fact, after 10 hours of listening to conversations of shoppers yesterday, I didn’t hear one person talking about themselves, except in the context of the Super Bowl.

So, if you’re a global concern, you focus will be different. If your market is New York, this week has been about one topic. The trend can be your friend if you follow the right one.